Every lead. Every conversation. One intelligent system.

Know exactly where every lead stands without asking anyone. NALA handles instant response, qualification, appointment booking, and follow-up while your agents focus on clients. See who is talking to whom, what was said, and what happens next.

Request a Demo See how it works

Built for real estate Configured to your agency

NALA / OPERATIONS

LIVE

Contemporary luxury home illuminated at dusk

NEW INQUIRY · 09:41 PMAmelia Restrepo

Buyer · Atlanta, GA

92FIT

NALA INTELLIGENCE

Ready this month · $500k–$600k · Requested a showing and financing guidance.

Priority: HighIntent: BuyerConsent: Confirmed

CapturedQualifiedScheduledHandoff

Incoming callBuyer inquiry

Answered

Lead intelligenceQualified · 92

Hot lead

SMS follow-upShowing details sent

Delivered

CalendarShowing · Fri 3:30 PM

Confirmed

System architecture · 01

One layer that sees everything and moves everything forward.

NALA sits underneath the work your team already does. It watches every lead, conversation, and commitment across your agency, then makes sure the next step actually happens. You get the full picture without chasing anyone for an update.

NALA CORE

Intelligence Layer

Observes every signal, coordinates every next step, and keeps the team in control.

All systems connected

Built for how agents actually work

Not a CRM with AI bolted on. Every interaction is shaped around how you prioritize, communicate, and earn trust.

Answers the moment a lead comes in

Day, night, or mid-showing. Leads get a real response in seconds and arrive at your desk already qualified.

Everything in one place, one click away

No hunting across four systems to find out what happened. Ask, and you have the answer.

Nothing falls between people

Handoffs, follow-ups, and next steps are tracked automatically, so your team always knows who has the ball.

160 years in real estate behind it

Built by a family with five generations of real estate experience, in partnership with agencies like yours. Configured around your people and process, not a template.

Built with convictionWe get real estate.

Technology informed by 160 years of family experience in the industry.

Operating metrics

Designed to return attention to your team.

Illustrative operational targets, not guaranteed results. Actual outcomes depend on implementation and lead volume.

010 secResponse time, day or night

022.3×Faster lead conversion

03100%Of leads followed up, every time

0410+ hrsAdmin returned per agent, weekly

Decision console · 02

Find your NALA plan and price.

Adjust the inputs to see the recommended plan, what it costs, what is included, and how many additional closed clients could cover the annual price.

Number of agents8

Agents who receive and manage incoming leads. Teams above 25 receive custom pricing.

Monthly lead conversations200

Calls, texts, chats, and website inquiries your team handles each month.

Average commission per closing$9,000

Use your typical gross commission from one completed transaction.

Your recommended plan

Brokerage

Based on 8 agents and 200 monthly conversations.

$3,950/month for 10 months

$39,500 total annual price · Up to 1,000 monthly conversations

What is included

Everything in Solo & Team
Bidirectional CRM sync
Document handling
Advanced routing

How the software pays for itself

5 additional closed clients can cover the annual price.

At $9,000 commission per closing, 5 additional clients generate $45,000. That covers the $39,500 annual NALA price.

Additional closings5

Commission each$9,000

Commission generated$45,000

Annual NALA price$39,500

After software cost$5,500

If NALA's faster response, consistent follow-up, and scheduling help your team close these additional clients, the added commission covers the software's annual price.

Simple example only. Actual commissions, results, plan fit, and pricing may vary.

Platform features · 03

The operating tools your brokerage needs in one place.

NALA connects the day-to-day work behind every opportunity—from first inquiry and qualification to communication, scheduling, automation, and operational follow-through.

Lead command center

Capture buyer and seller inquiries, preserve source and consent, and give every opportunity clear ownership.

Capture · qualify · assign

Lead intelligence

Turn intake answers and conversation context into scores, summaries, priorities, and a clearer next action.

Scores · summaries · context

Unified conversations

Keep messages, calls, outcomes, transcripts, and communication history connected to the correct lead.

One communication history

Appointments and showings

Coordinate consultations, showings, confirmations, rescheduling, cancellations, and calendar status in one place.

Calendar-ready lifecycle

Workflow automation

Assign agents, update priority, create follow-ups, queue notifications, and track every rule execution.

Rules with execution history

Operations visibility

Surface overdue follow-ups, integration health, failed steps, safe retries, and the activity that needs human attention.

Health · retries · audit trail

Coordinated journey · 04

One clear path from inquiry to confident handoff.

NALA keeps every opportunity moving through one coordinated real estate workflow—without asking agents to remember the next administrative step.

Lead comes in

A buyer or seller reaches out by call, text, website form, or listing inquiry.

NALA responds instantly

The AI answers, starts the conversation, and captures the reason for the inquiry.

Details are collected

Budget, timeline, location, property interest, seller intent, and urgency are captured.

Appointment is scheduled

NALA helps coordinate showings, consultations, or follow-up calls.

CRM is updated

Lead details, notes, status, and conversation history are organized automatically.

Agent is alerted

The right team member gets the context they need to follow up with confidence.

Inside the NALA Intelligence Layer · 05

Eight capabilities. One coordinated system.

Each module has a distinct role. The intelligence layer keeps information, actions, and handoffs connected across the agency.

Intelligence layer activeMODULE 05

Lead Intelligence

Turns conversations into concise, actionable lead context.

ConnectedTenant-safeLive context

The NALA Intelligence Layer is the real estate operations product built by Northside Advanced Learning Applications, Inc.

Purpose built · 06

For teams where lead response is a team effort.

NALA is most valuable when inbound demand arrives from several places and consistent follow-up matters across the business.

TEAM TYPE · 01

Real estate teams

Standardize response and handoff without adding more agent admin.

TEAM TYPE · 02

Brokerages

Give owners a clearer view of lead coverage across the organization.

TEAM TYPE · 03

High-volume agents

Keep new inquiries moving while you focus on active clients.

TEAM TYPE · 04

Inside sales teams

Support consistent intake, qualification, routing, and scheduling.

TEAM TYPE · 05

After-hours lead teams

Cover the moments when inbound demand exceeds agent availability.

TEAM TYPE · 06

Multi-source teams

Bring CRM, forms, phone, and message activity into a cleaner process.

Connected ecosystem · 07

Your tools remain. The operational gaps disappear.

NALA is designed to bring lead sources, communication, scheduling, CRM activity, and reporting into one coordinated operating layer.

Integration availability depends on implementation scope and client setup.

NALAOperations layer

CRMCalendarLead formsPhone workflowsSMSEmailReporting

Live command center · 08

One dashboard for every lead, conversation, and appointment.

Owners and agents get a live view of the pipeline—who has been contacted, what is booked, and what needs attention next.

NALA / AGENCY OPERATIONS LIVE DATA

FRIDAY, JULY 11 · 09:42

Agency command center

AI online

New leads28+12%

Qualified1761%

Appointments9+3

Response0:18LIVE

HIGH PRIORITYAmelia RestrepoBuyer · Website

Qualified

Luxury home associated with the lead inquiry

Budget: $500k–$600k
Timeline: This month
Property: 412 Birchwood Ln
Next step: Friday, 3:30 PM

AI LEAD INTELLIGENCE

Highly interested buyer. Showing confirmed; financing guidance requested.

LIVE ACTIVITYView all

Lead capturedWebsite form

NOW

Qualification completeScore 92 · High

+04s

Confirmation sentSMS delivered

+12s

Showing bookedFri · 3:30 PM

+18s

Guided client intake · 09

See what your clients will experience.

This is a mock-up of what your clients can see. It gives your team a closer look at what each prospect wants, what matters to them, and related opportunities they may also be interested in.

NALA

Client intake

~5 min · 0%

Step 1 — the basics

Let's start with you.

Five minutes, no wrong answers, and full permission to dream a little.

First name

Phoneoptional

Where do you currently call home?

City & country is perfect.

Only name & email are required — skip anything, refine everything later with your advisor.

Agency intake · 10

Let's map NALA to your operation.

Tell us about your team and your biggest follow-up problem. We'll show you how NALA would handle it on a call using your own lead flow—not a canned script.

01 A live walkthrough on a real lead scenario, not slides.
02 Straight answers on CRM fit and setup time.
03 No pressure, no obligation to switch anything.

Full name *

Work email *

Phone number *

Company or brokerage *

Role *

Team size *

Current CRM

Preferred contact method *

Main challenge *

Additional notes

* Required fields. We only use your details to respond to this request.

System notes · 11

Clear answers for real estate teams.

What to know about NALA, implementation, compliance, and how the platform supports your existing process.

01Is NALA a CRM?

No. NALA is an operations layer designed to work alongside the CRM your team already uses.

02Is this only for real estate?

Yes. NALA is built and trained specifically for real estate teams, not as a general-purpose AI tool.

03Will agents still control the relationship?

Always. NALA handles first response, qualification, and scheduling — agents still close the relationship.

04How does implementation work?

Implementation is scoped around your lead sources, team process, calendar, and CRM requirements.

05What if we're not ready to switch tools?

You do not need to replace your operating process just to explore NALA. Integration availability depends on your setup and implementation scope.

06Is NALA a real estate brokerage?

No. NALA is a technology platform. Licensed real estate professionals remain responsible for advice, negotiations, disclosures, and client relationships.

07Will prospects know when AI is involved?

NALA may support AI-assisted voice, text, chat, and summaries. Customers should provide appropriate disclosure whenever required by law or needed to avoid confusion.

08How does NALA support fair housing compliance?

NALA should be configured to avoid discriminatory screening, steering, targeting, or treatment. Brokerage customers remain responsible for federal, state, and local fair-housing compliance.

09Can someone opt out of calls or texts?

Yes. Communication workflows should record and honor applicable opt-out and consent-revocation requests. Exact requirements depend on the communication type and jurisdiction.

10Where can I read the legal policies?

Draft Terms, Privacy, and AI Communications pages are available in the footer. They require qualified attorney review before being treated as final policies.

Ready for the next lead

Every lead deserves a next step.

See how NALA handles a real inquiry from first touch to booked appointment.

Request a Demo Built by Northside Advanced Learning Applications, Inc.